---
title: "The EleFant scaled from one contextual upsell to 10 live in-app experiences"
company: "The EleFant"
industry: "Consumer subscription app"
canonical: "https://www.digia.tech/case-study/elefant"
---

# The EleFant scaled from one contextual upsell to 10 live in-app experiences

In its first term with Digia Engage, The EleFant launched contextual membership, app education, plan discovery, and advance-booking experiences that reached 60,869 impressions in 30 days.

## About The EleFant

The EleFant is a toy subscription app that helps families discover, book, and rotate toys. The team wanted to make high-value journeys easier to discover in the app, while giving the business a faster way to test and ship new experiences.

- Subscription-led toy discovery and booking journeys
- A mobile app experience serving families across the toy lifecycle
- Growth initiatives spanning membership, booking, education, and plan discovery

## The Challenge

The EleFant had important journeys that depended on users discovering the right feature or proposition on their own. Membership value needed to be presented in context, advance booking needed more visibility, and new in-app education required a way to launch without a long development cycle.

- Membership discovery relied on users finding the proposition without contextual guidance.
- Advance booking was available, but users needed clearer prompts at the moments where it was most useful.
- The team needed a repeatable way to launch and refine in-app experiences across more than one journey.

## The Solution

The EleFant used Digia Engage as an in-app experience layer across the journeys that mattered most, then expanded from an initial membership use case into a broader campaign portfolio.

- Contextual membership upsell on toy-view screens.
- A guided app-install video at app launch, built and launched independently by the EleFant team after Digia onboarding.
- Advance-booking widgets on the home screen, order-history screen, and all-toys screen.
- A Max-plan home-screen banner to communicate the membership proposition to a broad audience.

## Results

- 36.6% CTR on the contextual membership upsell, the highest-performing July experience.
- 60,869 impressions and 11,337 clicks in 30 days as the portfolio scaled from 5 to 10 active experiences.
- 299 downstream advance-booking completions across three in-app placements.
- Self-serve campaign execution established through an independently launched app-education video campaign.

---

*Read the full case study at [https://www.digia.tech/case-study/elefant](https://www.digia.tech/case-study/elefant)*