---
title: "Streak mechanics and reward nudges drove daily engagement that push notifications alone never could"
company: "Lokal"
industry: "Social / Media"
canonical: "https://www.digia.tech/case-study/lokal"
---

# Streak mechanics and reward nudges drove daily engagement that push notifications alone never could

Lokal used Digia Engage to layer in-app streak counters, reward campaigns, and contextual tooltips on top of their existing job and content flows.

## About Lokal

Lokal is India's largest hyperlocal content and jobs platform, serving Tier 2 and Tier 3 users across 8+ Indian languages. The app delivers vernacular news, classifieds, job listings, and community Q&As to tens of millions of users in towns and districts that traditional job platforms never reached.

- Hyperlocal news and alerts in 8+ Indian languages
- Jobs and classifieds tailored for non-metro users
- Daily engagement through polls, updates, and community interactions

## The Challenge

Lokal's product team had a retention problem. Users would download the app, browse jobs for a day or two, and go quiet until a push notification pulled them back. Inside the app, there was no way to run contextual prompts, reward repeat usage, or surface timely content at the right moment.

- Every in-app engagement mechanic required native development, meaning 6 to 8 weeks per partner integration.
- The small engineering team was stretched across ONDC, OneST, and QuestCorp partner integrations.
- In-app engagement experiments kept getting deprioritized in favour of core features.

## The Solution

Lokal integrated Digia Engage and started layering in-app experiences on top of their existing flows.

- A daily streak counter: users who opened the app on consecutive days saw an inline widget tracking their streak, with a nudge to keep it going. Configured in the dashboard, live within hours.
- In-app reward campaigns tied to job applications. After submitting three applications in a week, users received a congratulatory nudge with a shareable badge.
- Contextual tooltips on partner-branded job flows reducing drop-off on unfamiliar forms.
- Rozgaar QR code flows linking physical kiosks to in-app screens.

## Results

- Daily streak mechanics drove measurable lift in active engagement — outperforming what push notifications achieved alone.
- 6x faster partner rollouts — from weeks to days.
- Weekly engagement experiments — new nudges go live in hours and get pulled the same day if they underperform.
- Phygital scale — Rozgaar QR flows and hyperlocal job distribution run without engineering intervention.

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*Read the full case study at [https://www.digia.tech/case-study/lokal](https://www.digia.tech/case-study/lokal)*