Dezerv
The business
A pioneer in India’s wealth management space, Dezerv is redefining how professionals and high-net-worth individuals (HNIs) invest. The company, founded by former IIFL Wealth executives, simplifies investing by providing expert-curated portfolios and direct investment solutions through a seamless digital platform.
Dezerv has rapidly expanded, raising $32 million in Series B funding, bringing its total funding to over $57 million. This round was led by Premji Invest, with participation from Accel, Elevation Capital, and Matrix Partners India. The fintech startup leverages technology to offer personalized investment strategies, AI-driven insights, automated execution, and real-time portfolio tracking, making sophisticated wealth-building tools more accessible. Today, Dezerv manages over ₹7,000 crore ($850M+) in assets and continues to scale its investment platform.
The Challenge
Dezerv faced challenges in scaling its mobile application, particularly in launching new features quickly while maintaining a seamless user experience. Their SIP (Systematic Investment Plan) flow on their Portfolio Management Services (PMS) app required:
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Faster iteration cycles to test and deploy new user journeys
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A robust infrastructure to support real-time updates without app store dependencies
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A solution that reduces engineering overhead and accelerates time-to-market
The Solution: Digia's Server-Driven UI
Digia proved to be the ideal solution for a fast-scaling fintech platform like Dezerv. With its Server-Driven UI (SDUI) framework, Digia empowered Dezerv to transform how it builds, updates, and maintains its mobile and web experiences.
By leveraging Digia’s SDK and intuitive orchestration tools, Dezerv was able to:
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Update UI elements instantly without requiring app store approvals, ensuring that product enhancements reach users faster.
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Streamline development workflows, allowing engineers to push UI updates dynamically rather than rebuilding and deploying native components from scratch.
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Enable rapid experimentation, giving product teams the flexibility to test new investment flows, gather insights, and iterate without disrupting the core app experience.
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Ensure consistency across platforms, making sure that both mobile and web users have a seamless, high-quality experience with every update.
Digia’s SDUI framework has completely changed how we approach product iteration. Instead of waiting weeks for app store approvals, we can now roll out improvements in real-time, ensuring our users always get the best experience.” — Prasun- Product Lead, Dezerv
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Impact and Results
By leveraging Digia’s Server-Driven UI, Dezerv successfully enhanced its mobile capabilities, accelerating product iterations while maintaining a smooth user experience
Achieved a 40% increase in developer efficiency
The new SIP flow was developed in just 2 weeks, compared to the usual month-long development cycle.
Unlocked digital collection of SIP and top-ups
Previously, Dezerv manually collected SIPs. With the new in-app SIP flow, Dezerv unlocked a new revenue channel and delivered an improved UX for customers in record time.
Faster experimentation and rollback capabilities:
The product team leveraged Digia Studio’s SDUI infrastructure to experiment with multiple text copies without requiring app updates and could instantly revert changes that didn’t perform well.
Our Clients Say
Team Digia was able to understand the pain of Product and enabled velocity in the team like never before.
Sripad Panyam, Head of Product, Dezerv