About BBlunt
BBlunt is India’s leading salon-first haircare brand, known for bringing premium styling and professional treatments to homes across the country. Founded by celebrity stylists, it blends salon expertise with product innovation to meet the unique hair needs of Indian consumers.
💇♀️ 100+ salons across major cities
🧴 Salon-grade haircare range for styling, care & color
🎬 Bollywood-trusted styling legacy with stars and studios
📦 Omnichannel presence across Nykaa, Amazon, and offline retail
The Challenge
BBlunt, part of Honasa Consumer, had experimented with CMS-driven app builders—but found them too restrictive for app-level logic and deeper integrations like commerce APIs or deep links. Their tech team needed the speed of low-code without losing developer control, especially as branded rollouts became more frequent across campaigns.
The Solution
Digia’s Server-Driven UI framework gave BBlunt exactly what they needed:
Instant updates to storefronts, offers, and new pages using Digia Studio
Native-level flexibility with integrations like Shopify, Branch.io, and PIN code logic
A Git-integrated setup, allowing Honasa’s developers to extend app capabilities as needed
One unified SDUI layer powering Android and iOS—reducing redundant maintenance
Result & Impact
⚡ Instant updates → marketing and design teams shipped new campaigns and offers with zero dev bottlenecks
🔌 Deep integrations → Shopify commerce, geolocation logic, and Branch deep links added effortlessly
🧑💻 Developer control retained → Git-powered workflows let Honasa’s tech team extend the app anytime
📱 Single SDUI layer → reduced maintenance and enabled scalable, native-quality UX across both platforms
🚀 5× faster branded rollouts → enabling rapid experimentation and faster go-to-market for seasonal campaigns
#ServerDrivenUI
#Ecommerce
#Shopify
Bblunt rolled out branded digital experiences 5× faster with Digia’s SDUI
By adopting Digia, BBlunt replaced slow CMS iterations with a flexible SDUI layer that worked out-of-the-box with native APIs, custom user logic.
TABLE OF CONTENT
About BBlunt
Who they are, what they do, and their scale and vision.
The Challenge
Problems faced with app scalability, iteration speed, and engineering overhead.
The Solution: Digia’s Server-Driven UI
How Digia enabled real-time updates, faster launches, and consistent experiences.
Impact & Results
Key metrics, business impact, and technical improvements.
The Team Speaks
