About Dezerv
Dezerv is pioneering a new era of wealth management in India. Founded by ex-IIFL Wealth execs, it helps professionals and HNIs invest in expertly curated portfolios via a powerful digital platform.
🚀 $57M+ raised from Premji Invest, Accel, Elevation Capital, and Matrix Partners
💼 $850M+ in AUM
🧠 AI-powered personalized investing
📈 Real-time tracking and execution
The Challenge
As Dezerv’s PMS app matured, new product initiatives—like SIP journeys and top-ups—were being slowed down by traditional native app cycles.
Key blockers included:
Long release timelines due to app store approval
High developer effort for minor UI and copy changes
No easy way to experiment or roll back quickly
The Solution
By adopting Digia’s Server-Driven UI platform, Dezerv unlocked:
Instant UI updates with zero app store dependency
Reusable components built once and driven by JSON
A unified experience across mobile and web
Empowered product and design teams to test flows independently via Digia Studio
Result & Impact
🚀 40% increase in developer efficiency — SIP flow built in 2 weeks instead of 1 month
📲 No app updates needed — new flows and copy changes went live instantly
🧪 Faster experiments, safer rollbacks — product teams tested multiple versions and reverted underperforming ones in real time
📈 $250K+ in new digital collections — a new automated revenue channel was unlocked, replacing manual effort from Relationship Managers
⚡ Top-up and SIP journeys digitized — boosting user adoption and operational efficiency
#ServerDrivenUI
#Wealth
#Fintech
Dezerv unlocked faster experiments and revenue growth with Digia’s SDUI
Digia helped Dezerv modernize its PMS app by decoupling UI from app releases. Product and design teams can now launch, update, and roll back flows independently—drastically improving iteration speed and reducing engineering cycles.
TABLE OF CONTENT
About Dezerv
Who they are, what they do, and their scale and vision.
The Challenge
Problems faced with app scalability, iteration speed, and engineering overhead.
The Solution: Digia’s Server-Driven UI
How Digia enabled real-time updates, faster launches, and consistent experiences.
Impact & Results
Key metrics, business impact, and technical improvements.
Unlocked digital collection of SIP and top-ups
The new SIP flow was developed in just 2 weeks, compared to the usual month-long development cycle.
Achieved a 40% increase in developer efficiency
The new SIP flow was developed in just 2 weeks, compared to the usual month-long development cycle.
Faster experimentation and rollback capabilities
The product team leveraged Digia Studio’s SDUI infra to experiment with multiple text copies without requiring app updates and instantly revert changes that didn’t do well.
“Team Digia is solving a unique problem through Server-Driven UI for mobile apps, which is helping us scale in our journey faster and reliably.”
- Krishna B S, CTO
The Team Speaks
“Team Digia was able to understand the pain of Product and enabled velocity in the team like never before.”
- Sripad Panyam, Head of Product
