01
Context drives interest
The membership offer drew its strongest engagement when presented on the toy-view screen.
The EleFant scaled from one contextual upsell to 10 live in-app experiences
In its first term with Digia Engage, The EleFant launched contextual membership, app education, plan discovery, and advance-booking experiences that reached 60,869 impressions in 30 days.
By the metrics
10
active in-app campaigns
60,869
impressions in 30 days
299
advance-booking completions
About The EleFant
The EleFant is a toy subscription app that helps families discover, book, and rotate toys. The team wanted to make high-value journeys easier to discover in the app, while giving the business a faster way to test and ship new experiences.
- Subscription-led toy discovery and booking journeys
- A mobile app experience serving families across the toy lifecycle
- Growth initiatives spanning membership, booking, education, and plan discovery
The Challenge
The EleFant had important journeys that depended on users discovering the right feature or proposition on their own. Membership value needed to be presented in context, advance booking needed more visibility, and new in-app education required a way to launch without a long development cycle.
- Membership discovery relied on users finding the proposition without contextual guidance.
- Advance booking was available, but users needed clearer prompts at the moments where it was most useful.
- The team needed a repeatable way to launch and refine in-app experiences across more than one journey.
The Solution
- Contextual membership upsell on toy-view screens, presenting the subscription proposition while a user was actively considering a toy.
- A guided app-install video at app launch, built and launched independently by the EleFant team after Digia onboarding.
- Advance-booking widgets placed on the home screen, order-history screen, and all-toys screen to improve feature discovery.
- A Max-plan home-screen banner to communicate the membership proposition to a broad audience.
Impact & Results
- 36.6% CTR on the contextual membership upsell , the highest-performing July experience, showing strong engagement when the membership pitch appeared on toy-view screens
- 60,869 impressions and 11,337 clicks in 30 days , the campaign portfolio scaled from 5 to 10 active experiences during the initial term
- 299 downstream advance-booking completions , three placements helped users find and complete the advance-booking flow
- Self-serve campaign execution established , the EleFant team independently created and launched its app-education video campaign
Vaaneet Kapoor
Product and Growth, The EleFant
Customer perspective
“Digia gave us a practical way to put the right message in front of users at the right moment. We were able to expand quickly across membership, education, and booking journeys while building confidence to launch experiences ourselves.”
Key takeaways
What EleFant learned
02
Discovery needs placement
Advance booking became easier to find when it appeared across relevant app touchpoints.
03
Self-serve creates momentum
Once onboarded, the EleFant team could launch an education campaign independently.
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