In-App Surveys
In-App NPS vs Email NPS: Response Rates, Timing & Best Practices
Learn why in-app NPS surveys outperform email NPS with higher response rates, better timing, optimal placement, and practical setup tips.
Tushar Gupta
Co-Founder & CTO at Digia
Tushar Gupta is Co-Founder and CTO of Digia, the company behind Digia Engage.
Tushar Gupta on LinkedIn →Articles by Tushar Gupta
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Behaviour-Triggered Experiences
When NOT to Show a Nudge: Building a Suppression Logic
Learn how suppression logic prevents notification fatigue, improves user experience, and increases nudge effectiveness.
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Mobile App Onboarding
UI Patterns for Reducing Drop-Offs During Onboarding
Learn how to reduce onboarding drop-offs using better UX patterns, permission timing, progress flows, skip logic, and recovery design.
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App Performance
Test Automation for Mobile Apps: Why Most Setups Fail at Scale
Mobile test automation often fails at scale due to flakiness, maintenance overhead, and poor prioritization. Learn how to fix it.
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Mobile App Analytics
Mobile App Retention: The Metric That Determines Whether Apps Actually Survive
Learn what mobile app retention is, how to measure retention rates, key benchmarks, and proven strategies to keep users engaged and reduce churn.
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App Performance
Long-Term Mobile App Performance: Memory Leaks, ANRs, Crashes, and App Size Optimization
Learn how to fix memory leaks, prevent ANRs, reduce crashes, and optimize app size for long-term mobile app stability and sustained performance.
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App Engagement
Why Fintech App Engagement Is Risky: How Teams Drive Growth Without Breaking Trust
Fintech engagement can cause privacy risks, fraud, and support overload. Learn a trust-first playbook with guardrails, suppression rules, and better metrics.
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Server-Driven UI Insights
The Zero-Release Model: Why Mobile Finally Has to Break Its Own Rules
Mobile teams build 10x faster but ship slow due to release bottlenecks. Learn how the Zero-Release Model solves this with server-driven evolution.
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App Performance
The Hidden Complexity Behind Drag-and-Drop Interfaces: How They Work, Why They Break
Deep dive into drag-and-drop UI systems, why they struggle to scale, and the architectural choices needed for performance, usability, and reliability.
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Server-Driven UI Insights
Server Driven UI (SDUI): The Necessary Evil for Scalable Mobile Apps
Discover the power of server driven UI mobile app architecture. Learn why this architecture is essential for scaling your mobile app efficiently.