Feature Adoption & Cross-Sell

Get users to actually use what you build

Introduce new features in context, help users take the first step, and surface the next relevant offer without waiting on an engineering sprint.

Get a Demo See customer stories

Get users to actually use what you build

Powering growth at consumer apps

Adoption focus

Turn discovery into repeat use

Make new capabilities easy to notice, understand, and return to.

Feature discovery

Seen in context

Introduce a capability where it is relevant, not in a generic broadcast.

First use

One clear action

Explain the value and give users an immediate way to try it.

Repeat engagement

Worth returning to

Use reminders and relevant follow-ups to turn a first try into a habit.

How it works

How do teams use Digia Engage?

Get users to key milestones without waiting on an engineering sprint.

New feature announcements

Announce new features with modals and spotlights placed where users are likely to encounter them.

Cross-sell & upsell discovery

Surface relevant features based on what users are doing, not just what segment they're in.

Habit formation & re-engagement

Build regular feature usage with streak widgets and milestone campaigns. Rewards and progress tracking that bring users back.

Test messages and offers

Try different messages, timing, and creative treatments, then use the result to keep improving the campaign.

FAQ

Common questions

How should I introduce a new feature inside the app?

Show the message where the feature becomes useful. A spotlight, inline prompt, or short walkthrough can explain what changed and give users one clear action to try it immediately.

Can I show a feature or cross-sell only to relevant users?

Yes. Use audience filters and behavioural events to reach people who have not yet used a feature, are ready for the next step, or have shown interest in a related capability or offer.

What should I measure for a feature-adoption campaign?

Choose the behaviour that means the feature delivered value, such as a first use, completed setup, repeat action, or upgrade. Then compare that event with campaign impressions and interactions to understand whether the experience helped.

Can I test different messages or offers before scaling one?

Yes. Create campaign variants with different copy, timing, creative, or placement, then evaluate them against the conversion event you care about. This lets teams learn which explanation or offer earns the next action.

Do feature-adoption campaigns need to wait for an engineering sprint?

No. Once the SDK is in place, teams can configure and update campaign content, targeting, and timing from the dashboard instead of bundling each announcement into an app release.

Ready to take control of your app's growth?

Integration takes under 20 minutes. After that, your growth team runs campaigns without an engineering ticket.

Get a Demo View pricing