Feature Adoption

Turn New Features Into Everyday Habits

Help users discover, understand, and return to the features that matter most.

Powering growth at consumer apps

Adoption focus

Drive Adoption

Help users discover the value of new capabilities, take the next step with confidence, and build habits that bring them back.

Upgrade intent

Value before price

Show the benefit of a paid plan when it becomes relevant, helping users understand its value before deciding to upgrade.

Purchase decisions

Less hesitation

Keep an offer, comparison, or timely reminder close to the conversion action, helping users decide with greater clarity.

Repeat value

A reason to return

Use relevant rewards and timely offers to give users a stronger reason to return and make their next transaction more compelling.

How it works

How do teams use Digia Engage?

Get users to key milestones without waiting on an engineering sprint.

Make Features Discoverable

Help users notice relevant features in context, exactly when those features can make their experience more useful.

Announce New Features

Introduce new capabilities at the right moment, explain why they matter, and give users a clear reason to try them.

Show How It Works

Use contextual education to demonstrate the value of a feature and make the next step simple and easy to understand.

Drive Repeat Usage

Bring users back to valuable features with timely reminders, relevant follow-ups, and reasons to continue using them.

FAQ

Common questions

How should I introduce a new feature inside the app?

Show the message where the feature becomes useful. A spotlight, inline prompt, or short walkthrough can explain what changed and give users one clear action to try it immediately.

Can I show a feature or cross-sell only to relevant users?

Yes. Use audience filters and behavioural events to reach people who have not yet used a feature, are ready for the next step, or have shown interest in a related capability or offer.

What should I measure for a feature-adoption campaign?

Choose the behaviour that means the feature delivered value, such as a first use, completed setup, repeat action, or upgrade. Then compare that event with campaign impressions and interactions to understand whether the experience helped.

Can I test different messages or offers before scaling one?

Yes. Create campaign variants with different copy, timing, creative, or placement, then evaluate them against the conversion event you care about. This lets teams learn which explanation or offer earns the next action.

Do feature-adoption campaigns need to wait for an engineering sprint?

No. Once the SDK is in place, teams can configure and update campaign content, targeting, and timing from the dashboard instead of bundling each announcement into an app release.

Ready to take control of your app's growth?

Integration takes under 20 minutes. After that, your growth team runs campaigns without an engineering ticket.

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