Use Case: Feature Adoption

Get users to actually use what you build

Drive feature adoption and cross-sells without waiting on an engineering sprint for every campaign.

Surface new features to the right users, explain them in context, and run announcements that land, all from the dashboard.

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Get users to actually use what you build

Powering growth at consumer apps across 10+ countries

  • Probo
  • Dezerv
  • BBlunt
  • Omli Kids
  • Datamuni
  • Unlock.fit
  • Lokal
  • Wink

Customer results

What results do teams see?

Dezerv

Faster

Time to ship in-app feature announcements without waiting on development.

Probo

Higher

Feature discovery rates after in-app nudges were added.

Datamuni

More

Users engaging with newly launched features within 48 hours of release.

How it works

How do teams use Digia Engage?

Get users to key milestones without waiting on an engineering sprint.

New feature announcements

New feature announcements

Announce new features with modals and spotlights placed where users are likely to encounter them.

Cross-sell & upsell discovery

Cross-sell & upsell discovery

Surface relevant features based on what users are doing, not just what segment they're in.

Habit formation & re-engagement

Habit formation & re-engagement

Build regular feature usage with streak widgets and milestone campaigns. Rewards and progress tracking that bring users back.

A/B testing built-in

A/B testing built-in

Test different messages, timing, and creative treatments independently, no engineering work required.

FAQ

Common questions

How do I announce a new feature without a push notification?
Use a spotlight or modal that fires when users land on the relevant screen. It shows in context, so users see exactly what changed and where to find it. No push, no email, no generic announcement.
Can I target feature announcements to specific user segments?
Yes. Audience filters let you show announcements only to users who have not used the feature yet, users in a certain cohort, or users whose behaviour matches a specific pattern.
How do I measure whether my feature adoption campaign worked?
Each campaign tracks impression, click, and conversion rates in the dashboard. You can set a conversion event (for example, first use of the feature) and measure it directly against campaign exposure.
Does running A/B tests on announcements require engineering?
No. Create variants, set traffic splits, and define the winning metric in the dashboard. Smart Switch automatically shifts traffic to the better-performing variant.
How quickly can I launch a feature announcement after a release goes out?
Immediately. Campaigns go live within seconds of publishing in the dashboard. Your growth team does not need to wait on a separate engineering ticket.

Ready to take control of your app's growth?

Integration takes under 20 minutes. After that, your growth team runs campaigns without an engineering ticket.

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