Mobile App Development Trends
How Dezerv's Growth Team Runs In-App Experiments Without a Dev Queue
A single bottom sheet nudge on SIP screens drove $250K+ in new digital collections, built and shipped without an app release.
Aditya Choubey
Full Stack Developer at Digia
Aditya Choubey is a Full Stack Developer at Digia, the company behind Digia Engage.
Aditya Choubey on LinkedIn →Articles by Aditya Choubey
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Customer Engagement Platforms
The In-App Experience Platform Buyer's Guide (2026)
A buyer's guide only works if it still helps someone who picks a competitor. Here's the decision process, not a ranking, for 2026.
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App Engagement
Why Indian Product Teams Need Different In-App Tooling Than US SaaS
The gap isn't a currency toggle. Device, network, scale, and regulatory conditions in India change what a good in-app tool has to do.
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Customer Engagement Platforms
MoEngage Alternatives for In-App Messaging on Consumer Apps
MoEngage is strong at what it was built for. In-app messaging isn't it. Here's the module's real limits and when to layer versus migrate.
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Customer Engagement Platforms
Appcues Alternatives for Native Mobile Apps
Appcues is built for web SaaS onboarding. That heritage is the whole story. Here's what native mobile actually demands, and the alternatives that fit.
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Gamification
Scratch Cards in Mobile Apps: Design, Timing, and Conversion Data
Scratch cards work because of the reveal, not the reward. Here's the psychology, design principles, timing data, and how to test variants correctly.
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Technical Guides and Tutorials
Launch an In-App Campaign in Under 24 Hours: Checklist
Most in-app campaigns respond to a 24-hour opportunity window. Here's the checklist that gets you from trigger to go-live in hours, not days.
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Real World Use Case
How Meesho Improved Payment Conversions: Inside the Screen That Moved India Off Cash on Delivery
72% of Meesho's orders were COD, with 3x the return rate of prepaid. Here's the trust-first payment screen redesign that changed that.
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App Engagement
The Engagement Gap: Why Mobile Apps Lose Users Between Sessions
Most apps treat inter-session dropout as a push notification problem. The actual gap is what users leave each session with. Here's how to fix it.
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In-App Surveys
In-App Surveys: How to Get a 30% Response Rate When Email Gets 3%
Email surveys average 6%. In-app mobile surveys average 36%. The gap is context. Here's the timing, format, and question design that reaches 30%.