An inline widget on the homepage let BBlunt ship seasonal campaigns without a single dev ticket
BBlunt used Digia Engage to run homepage inline widgets, product discovery nudges, and post-purchase recommendations, all with native Shopify and Branch.io integrations.
About BBlunt
BBlunt is India's leading salon-first haircare brand, founded by celebrity stylists and now part of Honasa Consumer (Mamaearth's parent company). The brand runs 100+ salons across major cities and sells salon-grade products through Nykaa, Amazon, and offline retail. Their app is both a commerce channel and a branded content hub.
- 100+ salons across major cities
- Salon-grade haircare range for styling, care, and colour
- Omnichannel presence across Nykaa, Amazon, and offline retail
The Challenge
BBlunt had already tried CMS-driven app builders. They were too rigid. The team needed app-level logic (Shopify checkout, Branch.io deep links, location-based PIN code validation) that basic CMS tools could not handle.
- Every seasonal campaign required dev involvement. A Diwali offer, a monsoon hair care bundle, a new product launch. Campaigns often shipped after the promotion window had closed.
- In-app engagement was limited to static banners that had not been updated in weeks
- No way to run targeted nudges or surface product recommendations based on browsing behaviour without a full release
The Solution
- Inline widget on the homepage: the app home screen now features a dynamic widget zone where seasonal campaigns, new product launches, and curated collections go live instantly from the dashboard. The marketing team updates it end to end.
- Product discovery nudges that surface recommendations based on browsing history. A user who has looked at colour treatments three times in a week sees a tooltip suggesting the most popular shade.
- Post-purchase inline widgets on the order confirmation screen recommending complementary products (shampoo after colour, serum after styling)
- All of this running on top of native Shopify checkout, Branch.io deep links, and PIN code validation. The commerce layer works inside the server-driven screens.
Impact & Results
- 5x faster branded rollouts — seasonal campaigns go from concept to live app in a fraction of the previous timeline
- Zero dev bottlenecks for content changes — marketing and design ship campaigns, offers, and product pages independently
- Native integrations working inside in-app experiences — Shopify, Branch.io, and geolocation logic, no compromise
- Developer control retained — Git workflows let Honasa engineers extend the app whenever needed
Explore Similar Case Studies
Ships feature rollouts and in-app experiments without app store dependencies.
Growth team runs experiments independently. No dev queue for in-app changes.
Parent-trust flows and kid-safe journeys that teams can refine without another app release.
Ships in-app flows without waiting on app store approvals.
Personalised in-app journeys that walk users through their fitness goals.
Content experiences that adapt to each user based on what they watch and engage with.
Ready to take control of your app's growth?
Integration takes under 20 minutes. After that, your growth team runs campaigns without an engineering ticket.