Streak mechanics and reward nudges drove daily engagement that push notifications alone never could
Lokal used Digia Engage to layer in-app streak counters, reward campaigns, and contextual tooltips on top of their existing job and content flows.
About Lokal
Lokal is India's largest hyperlocal content and jobs platform, serving Tier 2 and Tier 3 users across 8+ Indian languages. The app delivers vernacular news, classifieds, job listings, and community Q&As to tens of millions of users in towns and districts that traditional job platforms never reached.
- Hyperlocal news and alerts in 8+ Indian languages
- Jobs and classifieds tailored for non-metro users
- Daily engagement through polls, updates, and community interactions
The Challenge
Lokal's product team had a retention problem. Users would download the app, browse jobs for a day or two, and go quiet until a push notification pulled them back. Inside the app, there was no way to run contextual prompts, reward repeat usage, or surface timely content at the right moment.
- Every in-app engagement mechanic required native development, meaning 6 to 8 weeks per partner integration
- The small engineering team was stretched across ONDC, OneST, and QuestCorp partner integrations
- In-app engagement experiments kept getting deprioritized in favour of core features
The Solution
- A daily streak counter: users who opened the app on consecutive days saw an inline widget tracking their streak, with a nudge to keep it going. Configured in the dashboard, live within hours.
- In-app reward campaigns tied to job applications. After submitting three applications in a week, users received a congratulatory nudge with a shareable badge.
- Contextual tooltips on partner-branded job flows. When browsing an ONDC or QuestCorp listing, a tooltip explained the verification process, reducing drop-off on unfamiliar forms.
- Rozgaar QR code flows linking physical kiosks to in-app screens. When a new employment drive launches, the content updates before the pamphlets are printed.
Impact & Results
- Daily streak mechanics drove measurable lift in active engagement — outperforming what push notifications achieved alone
- 6x faster partner rollouts — from weeks to days
- Weekly engagement experiments — new nudges go live in hours and get pulled the same day if they underperform
- Phygital scale — Rozgaar QR flows and hyperlocal job distribution run without engineering intervention
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