A bottom sheet nudge on the SIP screen did what months of push notifications could not
Dezerv used Digia Engage to run contextual in-app nudges, inline banners, and A/B tested onboarding flows without waiting on app releases.
About Dezerv
Dezerv manages over $850M in assets for professionals and high net worth investors in India. Founded by ex-IIFL Wealth executives and backed by Premji Invest, Accel, and Elevation Capital, the platform runs AI-powered portfolio construction, real time tracking, and a growing set of self-serve investment flows.
- $57M+ raised from Premji Invest, Accel, Elevation, and Matrix
- $850M+ in AUM
- AI-powered personalised investing with real time tracking
The Challenge
Dezerv's product team had a list of high-conviction ideas they could not ship fast enough. They wanted to nudge users toward SIP top-ups at the right moment, surface contextual tips inside the portfolio screen, and run quick copy experiments on investment flows. But every one of these required a native build, QA cycle, and app store review.
- A simple tooltip change on the SIP confirmation screen took the same release effort as a full feature launch
- The growth team could not test anything without filing an engineering ticket
- Most ideas sat in the backlog. The ones that shipped arrived weeks late, after the market context had moved on
The Solution
- A bottom sheet nudge on the SIP screen: when a user completed SIP setup but had not opted into auto top-up, a bottom sheet appeared with a one-tap option to enable it. Published in under an hour, no app update needed.
- Contextual tooltips inside the portfolio view that explain asset allocation in plain language, triggered when a user opens holdings after a market move
- Inline banners on the dashboard promoting new fund options, swapped out weekly by the marketing team without touching code
- A/B tested onboarding nudges that guide new users through their first investment. The team ran four copy variants in a single week and rolled back underperformers the same afternoon.
Impact & Results
- $250K+ in new digital collections — the bottom sheet nudge on SIP top-ups opened an automated collection channel, replacing manual outreach by relationship managers
- 40% increase in developer efficiency — SIP flow shipped in 2 weeks instead of a month
- Multiple copy and layout variants tested per week — underperformers reverted in real time without engineering tickets
- Zero app store delays — new flows, copy changes, and nudges go live instantly
Explore Similar Case Studies
Ships feature rollouts and in-app experiments without app store dependencies.
Launched a full ecommerce app with native in-app experiences built on Digia.
Parent-trust flows and kid-safe journeys that teams can refine without another app release.
Ships in-app flows without waiting on app store approvals.
Personalised in-app journeys that walk users through their fitness goals.
Content experiences that adapt to each user based on what they watch and engage with.
Ready to take control of your app's growth?
Integration takes under 20 minutes. After that, your growth team runs campaigns without an engineering ticket.