Datamuni shipped IPL dashboards and live match nudges without a single app store release
Digia Engage powered match day inline cards, AI explore nudges, and seasonal dashboards that update in real time.
About Datamuni
Datamuni started as a lean internal team under Probo, built to make data and information architecture accessible to everyday users. The platform delivers real time analytics, AI-driven data exploration, and event-specific dashboards, with a particular focus on cricket and sports data during high traffic seasons like the IPL.
- Lean team, three to four engineers building the entire product
- AI-driven data modelling and forecasting
- Real time sports dashboards for IPL, World Cup, and playoffs
The Challenge
Datamuni's engineering team was tiny. They needed to validate product-market fit fast, and sports data has a hard deadline: if your IPL dashboard is not live on match day, it is useless tomorrow.
- Maintaining separate Android and iOS codebases consumed bandwidth meant for core data work
- Seasonal features needed to ship the moment a tournament started, not three days later after app store review
- No spare capacity for in-app engagement experiments. Running an A/B test on a content layout meant pulling someone off core work.
The Solution
- Match day nudge: when an IPL match was about to start, active users saw an inline card in their feed with live odds, team stats, and a tap to open the full dashboard. Content updated in real time as the match progressed.
- Inline nudges that prompt users to try the AI explore feature after browsing three articles, catching them when they are most likely to want deeper analysis
- Scroll-based news feeds for real time content: match previews, player stats, and tournament updates, all managed from the dashboard
- Seasonal dashboards (IPL, World Cup, playoffs) that go live the moment a tournament is confirmed, with zero app store wait
Impact & Results
- 2x faster experimentation cycles — no-code builder and instant updates removed the dev bottleneck
- Zero app store dependency — IPL dashboards and match day nudges ship in real time
- AI explore discovery improved through contextual nudges — users prompted at the right moment, not through a buried menu
- Single-codebase maintenance — engineering bandwidth freed up for core product work
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