I am a tech-focused creative building engaging digital experiences.
Ritul Singh on LinkedIn →
Real World Use Case
Wink serves merchants on four different hardware stacks, and every onboarding variation used to need a native build. This is how a four-step progress widget.
App Engagement
Diwali is 8 Nov 2026. A sourced playbook for fintech festive in-app campaigns covering UPI and gold data, RBI and SEBI rules, and scam-safe copy.
Gamification
When a bank switched off its reward module, on-time loan repayments fell 31%. We compare 8 fintech gamification tools on event-driven rewards, and UPI payouts
CTR by format, conversion by vertical, gamification lift, deployment speed, and survey response by trigger type. Every figure sourced.
Nudge has pivoted away from in-app engagement entirely. Here's what changed, and a full look at Digia's current architecture by comparison.
A trigger campaign fires because of what a user did, not because a calendar date arrived. Here's the taxonomy, structure, and measurement.
App Engagement
In its first term with Digia Engage, The EleFant launched 10 in-app experiences reaching 60,869 impressions and 299 booking completions.
App Engagement
Most stories implementations are a carousel wearing a costume. Here's the video delivery, drop-off curve, and shipping architecture that actually work.
Customer Engagement Platforms
Digia Engage isn't a CEP. It's an in-app rendering layer that plugs into CleverTap, MoEngage, or WebEngage. Here's exactly how that works.
App Performance
Vendor SDK sizes exclude transitive dependencies and say nothing about cold start. Here's the real cost and how to measure it yourself.