Mobile App Analytics Accuracy: Why Your Data Is Wrong - And How to Fix It
Why mobile analytics data is often wrong - and how to fix it across 5 layers: collection, integrity, semantics, attribution, and interpretation.
Premansh Tomar6 min readInsights
Blog: App Performance
Product adoption insights, in-app engagement strategies, and mobile UX best practices.
- Premansh Tomar6 min read
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Segmentation in Analytics: Why Averages Hide What Matters
Averages in analytics can mislead product decisions. Learn how segmentation reveals real user behavior and improves retention, onboarding, and engagement.
Premansh Tomar8 min read -
Experimentation Analytics: How to Measure What Actually Changed
Learn how to measure real impact in A/B testing with experimentation analytics. Understand causality, avoid false positives, and track long-term user behavior.
Amar Rawat10 min read -
Top 10 Mobile App Analytics Tools (And When to Use Each)
Discover the top 10 mobile app analytics tools, when to use each, and why tools alone don’t explain user behavior. Learn how to build a smarter analytics stack.
Ram Suthar8 min read -
Mobile Growth Metrics Explained: CAC, LTV, ARPU (And Their Limitations)
Understand CAC, LTV, and ARPU in mobile analytics - what they measure, why they fail, and how to use growth metrics correctly to drive product decisions.
Vivek Singh8 min read -
Event Tracking in Mobile Apps: How to Design a Scalable Analytics System
Learn how to design a scalable event tracking system for mobile apps. Avoid tracking debt, schema issues, and unreliable analytics with proven strategies.
Ram Suthar7 min read -
Mobile App Analytics: What Teams Think They Measure vs What Actually Matters
Learn how to shift from vanity metrics like DAU and retention to activation, Time to Value, and value-driven analytics that actually explain user behavior.
Anupam Singh9 min read -
SaaS vs Mobile App Onboarding Checklists: Why Copying SaaS Patterns Fails
Most SaaS onboarding checklists fail in mobile apps. Learn why copying SaaS patterns reduces activation and what mobile onboarding should prioritize instead.
Vivek Singh11 min read -
What is user churn, How to measure and reduce app user churn?
Learn what app user churn is, why it happens, how to measure churn rate, and proven strategies to reduce churn and improve mobile app retention.
Amar Rawat9 min read -
App Activation Rate
Learn what app activation rate means, why it matters for retention, and explore global benchmarks, industry statistics, and category-level activation trends.
Aditya Choubey5 min read -
App Onboarding Rate
Explore the latest app onboarding stats, including benchmarks and completion rates, and see how onboarding drives activation and long-term retention.
Premansh Tomar7 min read -
Mobile App Retention: The Metric That Determines Whether Apps Actually Survive
Learn what mobile app retention is, how to measure retention rates, key benchmarks, and proven strategies to keep users engaged and reduce churn.
Tushar Gupta11 min read -
Mobile App Onboarding Metrics: The Complete Measurement Framework for Activation, Retention, and Revenue
Track the right mobile app onboarding metrics — activation rate, time to value, retention, and conversion — with a framework built for improving growth.
Aditya Choubey7 min read -
The Only Mobile App Onboarding Checklist That Actually Improves Activation
A mobile app onboarding checklist that actually improves activation. Reduce friction, deliver first value fast, and turn new users into retained customers.
Premansh Tomar7 min read -
Customer Onboarding Checklist for Mobile Apps Where Trust Matters
Learn how to design a customer onboarding checklist for mobile apps where trust matters, with best practices to reduce drop-offs and build user confidence.
Premansh Tomar10 min read -
Why Faster Mobile App Onboarding Often Reduces Activation
Fast onboarding boosts completion but can reduce activation and retention. Learn how to design onboarding that drives real user value and long-term engagement.
Aditya Choubey9 min read -
Activation Is Not Onboarding: Measuring the Wrong Thing in Mobile Apps
Many apps confuse activation with onboarding success. Learn why activation metrics mislead and which onboarding metrics better predict long-term retention.
Ram Suthar9 min read -
The Mobile Onboarding Funnel: From Install to First Moment of Certainty
Discover how the mobile onboarding funnel moves users from install to activation. Learn how anticipation, participation, and evidence drive retention.
Amar Rawat11 min read -
Mobile App Onboarding Is a Growth Lever, Not a UX Checklist
Mobile app onboarding is more than UX. Learn how activation paths, time-to-value, and server-driven iteration turn onboarding into a scalable growth lever.
Premansh Tomar12 min read -
Mobile App Onboarding, Activation and Retention
Learn how mobile app onboarding drives activation and retention. Explore onboarding patterns, metrics, and strategies for a better first session.
Anupam Singh10 min read